Wix, a well-known platform for web design tools, is introducing a new generative AI feature that allows users to create and edit iOS or Android apps simply by describing their preferences in plain English.
This innovative capability, set to launch this week in Wix’s app builder tool, guides users through a chatbot-like interface to understand their app’s goals, intent, and aesthetic. With this information, Wix’s AI creates a customizable app that can be further enhanced with first- and third-party integrations, widgets, and connectors.
Following the success of Wix’s AI website generator announced last July, the new AI-powered app builder is part of Wix’s strategy to offer custom AI solutions to help businesses quickly develop digital experiences.
This AI-powered app builder, available with Wix’s premium Branded App plan subscription at $99 per month, generates fully native app code for iOS and Android. Users have control over their app’s branding, layout, features, icons, themes, and more. They can preview the app before submitting it to the Apple App Store or Google Play Store.
Though there have been some concerns about Wix’s AI site builder, with reports of bugs and generic-looking websites, CEO Avishai Abrahami remains confident in the company’s expertise. He emphasizes positive customer feedback and high utilization rates, stating that hundreds of thousands of AI-generated websites have been created since the launch.
Despite the potential challenges posed by generative AI tools in app development, including the risk of coding mistakes and security issues, Wix reassures users of continuous product improvement and robust security measures.
While Wix’s AI app builder may pose competition to app development firms, Abrahami clarifies that Wix aims to complement developers rather than replace them. The tool integrates seamlessly with Wix’s product portfolio, offering features like usage analytics and app update handling, making it an attractive option for existing Wix users.
As the AI app builder rolls out, professionals in the app development industry may need to adapt to changing technology trends. Wix acknowledges the ongoing role of developers, particularly for complex and specialized projects, highlighting the coexistence of both automated and manual app creation methods.
In conclusion, Wix’s foray into AI-powered app creation represents a significant step towards empowering users to build mobile apps seamlessly. As the industry evolves, developers and businesses must embrace technological advancements to stay competitive in the digital landscape.
