Wipro Shifts Focus to Lead Generative AI Consulting
Indian IT company, Wipro, is making significant strides in the world of generative AI consulting. The company’s new chief, Srinivas Pallia, expressed confidence in their generative AI solutions during the Q4 2024 earnings call, highlighting the growing interest from clients across various industries.
In a strategic move, Wipro launched the Wipro Enterprise Artificial Intelligence Ready platform in partnership with IBM, showcasing a commitment to investing in AI. This new service is designed to help clients create a fully integrated and customized AI environment at the enterprise level.
One notable partnership involves a leading global apparel brand that has chosen Wipro as their strategic partner for implementing Gen AI solutions to drive digital transformation. This initiative focuses on leveraging large language models to enhance search recommendation engines and enable hyper-personalization on a large scale, all while maintaining responsible practices.
To prepare for the future, Wipro has already trained over 225,000 employees in AI basics and is now exploring advanced courses in different domain areas based on specific project needs. This emphasis on upskilling employees reflects the company’s commitment to creating a workforce that is ready for the evolving technological landscape.
In addition to investing in employee capabilities, Wipro is actively pursuing mergers and acquisitions to strengthen its consulting offerings. Acquisitions of companies like Capco and Rising have bolstered the company’s consulting capabilities and streamlined its operating model, positioning Wipro as a key player in the AI consulting space.
Looking ahead, Wipro plans to further develop its industry-specific offerings and business solutions driven by consulting and AI integration. By focusing on building AI talent that can deliver tailored solutions for different industries, Wipro aims to maximize the impact of AI on both technology and business operations for its clients.
The recent investment of $1 billion over the next three years underscores Wipro’s commitment to advancing AI capabilities. Collaborations with institutions like the Indian Institute of Technology (IIT) Delhi to establish a Center of Excellence on Generative AI further demonstrate Wipro’s dedication to cutting-edge research and development in the AI domain.
While competitors like Infosys and TCS are also making strides in the generative AI space, Wipro’s strategic initiatives position it as a frontrunner in leveraging AI for business transformation. As the demand for AI solutions continues to grow, Wipro’s focus on industry-specific, AI-driven consulting services sets it apart in a competitive market landscape.
