Wipro, a renowned IT firm, is placing a significant bet on the cutting-edge technologies of Augmented Reality (AR) and Artificial Intelligence (AI). In a strategic move, Wipro has partnered with mirrAR, an innovative AR and AI technology platform, to enhance personalization, in-journey commerce, and convenience for consumers.
mirrAR offers a unique solution for luxury retailers by enabling customers to experience products virtually before making a purchase. This immersive try-before-buy feature allows consumers to make more informed decisions and visualize their desired products in a virtual setting.
The collaboration between Wipro and mirrAR aims to revolutionize the retail experience by creating tailored shopping routes, generating personalized shopping lists, and facilitating seamless item tracking. Wipro has developed advanced technology that enables customers to navigate through large indoor spaces effortlessly, both in-store and at home.
According to Sudhakar Yadav, Spatial Solution Architect at Wipro, AR-driven wayfinding applications enhance spatial awareness and simplify navigation within immersive environments. With the indoor location market projected to reach $20.35 billion by 2029, the demand for advanced indoor navigation solutions is rapidly increasing.
The partnership between Wipro and mirrAR will empower retailers to capture valuable customer insights and preferences, leading to improved in-store traffic data analysis. The indoor wayfinding solution developed by Wipro offers precise and real-time directions within large indoor spaces, enhancing the overall shopping experience for consumers.
By leveraging the positioning platform foundation and a software development kit (SDK), Wipro’s solution enables the seamless integration of indoor capabilities into new or existing applications. The wayfinding module enhances the functionality of apps, providing users with quick and efficient navigation options.
As the retail industry continues to evolve, the collaboration between Wipro and mirrAR sets a new standard for immersive and personalized shopping experiences. By combining the power of AR and AI technologies, retailers can engage customers in new and innovative ways, driving increased customer satisfaction and loyalty.
