William Shatner, known for his iconic role as Captain James T. Kirk in Star Trek, showcased hologram technology at an advertising conference in Sydney, Australia. The demonstration, organized by Los Angeles-based Proto, featured Shatner’s lifelike image appearing in a giant action figure-like box, despite him being physically present in a studio in California.
The hologram technology, developed by Proto, utilizes high-definition 2D imaging combined with shadow effects to create a three-dimensional illusion. The large human-sized display screen, spanning a significant portion of a 2.2-meter (8-foot) device, contributes to the realistic effect.
However, the demonstration experienced a momentary glitch, leaving the audience staring at a blank screen while Shatner humorously enacted a Star Trek-style materialization. Nonetheless, the glitch was resolved, and Shatner’s image materialized inside the device in Sydney shortly after.
David Nussbaum, the CEO of Proto Inc., explained that Shatner was a natural choice to showcase the hologram technology. The Canadian actor gained cult status through his portrayal of Captain Kirk in the 1960s sci-fi series, which emphasized spreading humanitarian ideals throughout the galaxy.
Aside from his Star Trek fame, Shatner also starred in the police drama TJ Hooker and received accolades, including a Golden Globe and a Primetime Emmy, for his role on Boston Legal. In 2021, he made history as the oldest person to venture into space on a Blue Origin craft.
Shatner expressed his enthusiasm for new technology, highlighting the ongoing actors’ and writers’ strike in Hollywood as a prime example of industries needing to adapt. He emphasized the need for new protocols to accommodate emerging technologies such as artificial intelligence, 3D, and streaming.
However, the strike has caused tension among studios, which are reluctant to comply with demands to limit the use of AI in filmmaking and scriptwriting. This dispute is causing significant financial losses for the entertainment industry.
Shatner criticized the studios’ resistance, suggesting they are unwilling to invest in the required changes. He emphasized the importance of finding a resolution that does not burden actors and writers excessively.
The actor’s comments shed light on the evolving landscape of the entertainment industry, where technological advancements drive necessary transformations. However, it also raises concerns about the fair treatment and compensation of industry professionals.
In conclusion, William Shatner’s hologram technology demonstration at the advertising conference showcased the potential of cutting-edge advancements. While facing initial technical hiccups, Shatner’s lifelike image amazed the attendees, underscoring the power of holographic experiences. Simultaneously, Shatner’s perspective on Hollywood’s resistance to embrace new technologies prompts discussions about the industry’s future and the well-being of its workforce. As innovation continues to shape the entertainment landscape, finding a balance between technological progress and the human element remains crucial.
