A recent survey conducted by Bloomberg found that Gen Z is not willing to pay for AI services like ChatGPT. In fact, 93% of participants have stated that they would not pay more than $10 per month for an AI service. According to the survey results, over 50% of Gen Z are only interested in using free AI services. If ChatGPT switched over to a subscription fee, many users would leave. However, to continue the growth and usage of AI in society, users should not be turned away by fees. An ad-supported model may remain the primary form of monetization for online search and other new tools that leverage deep learning and generative AI capabilities.
Gen Z is a practical and savings-focused generation, and they would rather spend money on other things like cars and houses. Most of all, they desire instant and easy access to a service, and the implementation of fees would drive them away from AI tools. Currently, most people, including Gen Z, prefer using Google over an AI service. However, 54% of those surveyed claimed that the results from ChatGPT are better than Google. As ChatGPT continues to gain popularity, many questions arise regarding whether or not AI services could move into a paid subscription model.
Overwhelmingly, most people surveyed stated that they would not pay for an AI tool, with only 7% stating they would pay over $10 a month for an AI subscription. Gen Z is most opposed to paying for AI, mainly because they believe they have better things to spend their money on. Time will tell whether or not generative AI tools are here to stay, and younger generations will play a key role in the success of AI services. If forced to pay for something they do not believe is worth their money, it could have negative consequences. For now, Gen Z is not willing to pay for AI tools.
