Virgin Media O2 has announced its plans to combat phone scammers by incorporating artificial intelligence (AI) technology into its network. The company aims to reduce spam calls by flagging and blocking them before they reach users’ phones. Additionally, Virgin Media O2 intends to introduce advanced caller-ID services that will allow companies to display their name, logo, and location with each call, as well as specifying the purpose of the call.
To implement these services, Virgin Media O2 has partnered with Hiya, a voice security company that specializes in blocking fraudulent calls. This move aligns with the efforts of other telecom companies and the government to crack down on the escalating use of mass calling and texting services for fraudulent purposes.
Hiya reported that, in 2022, it processed a staggering 243.5 billion calls, 10% of which were identified as spam. The rise in scam calls has become a growing concern for both individuals and businesses, as they can be disruptive, misleading, and potentially result in financial losses.
By leveraging AI technology, Virgin Media O2 aims to enhance the security of its network and protect its customers from falling victim to phone scams. The AI-powered spam-fighting tools will effectively identify and block fraudulent calls, eliminating the annoyance and potential dangers associated with such calls.
Furthermore, the introduction of advanced caller-ID services will provide users with more transparency and control over incoming calls. With detailed information displayed alongside each call, users can make better-informed decisions about whether to answer or ignore a specific call. This will not only save time but also contribute to minimizing the risk of falling prey to scammers.
Virgin Media O2’s collaboration with Hiya demonstrates its commitment to staying ahead in the fight against phone scammers. By harnessing the power of AI and innovative technology, the company aims to create a more secure phone environment for its customers. With spam calls on the rise, the introduction of these robust measures signifies a commendable effort to protect consumers and businesses alike from the nuisances and potential threats posed by scam calls.
As phone scammers continue to evolve their techniques, it is crucial for telecom companies to adapt and fortify their networks. The partnership between Virgin Media O2 and Hiya sets a promising precedent for addressing this pressing issue, and it is hoped that other industry players will follow suit. Together, through technological advancements and collaborative efforts, we can mitigate the risks associated with phone scams and create a safer communication landscape for all.
