Google has taken a bold step by launching a revolutionary AI search engine experience called Search Generative Experience (SGE). With this, users can ask for information on a particular topic and the AI system will generate a summary of the information at the top of the search results. This is a stark contrast to the traditional 10 blue links usually provided by Google, and it is likely to change how people consume information on the web.
SGE could have some serious implications for the SEO industry, as webmasters now have to compete to be featured in the generated AI summary. Visiting multiple pages to get the full information may no longer be necessary as the AI summary may provide users with the necessary information at once. As a result, the internet business model, which is driven largely by web page visits, may be disrupted.
It will be interesting to see how early users of the AI feature respond to it and the feedback they provide. Google has spoken of its responsibility when it comes to rolling out AI technology, however, it remains to be seen how strictly this policy is adhered to when the feature is in the hands of the people.
This article is about Google Inc., an American multinational technology company that specializes in Internet-related services and products. It offers web search, via its flagship web search engine, as well as various other services such as cloud computing, advertising technologies, and hardware products. Google is also the most used search engine in the world, with over 70% market share as of 2019.
The person mentioned in the article is Sundar Pichai, the Chief Executive Officer (CEO) of Google. Pichai joined Google in 2004 and was leading the product management and innovation efforts at the time. He then became the Chief of Android in 2013. In 2015, he became the new CEO of Google, replacing then-CEO and now Executive Chairman of Alphabet, Inc. Pichai’s leadership has seen Google grow to become one of the most influential tech companies in the world.
