Unleashing the Potential of Generative AI: Forrester’s Data Strategy & Insights Conference Reveals Best Practices and Challenges
Forrester has announced the agenda for the upcoming Data Strategy & Insights Conference in Austin, Texas, taking place both in person and digitally from September 13-14, 2023. The conference will focus on the rapid growth of generative AI and how organizations can harness its creative and development potential. According to recent data, nearly half of US generative AI users believe that AI tools will improve their productivity at work.
While generative AI holds immense promise for organizations, it also presents a set of challenges that need to be addressed. These challenges include issues of trustworthiness, regulatory compliance, governance, and the potential for harmful content creation. To help organizations navigate these hurdles, Forrester analysts will share the latest research, best practices, and client stories at the Data Strategy & Insights Conference.
The conference is designed for chief information officers, chief data officers, chief analytics officers, and leaders in customer experience and marketing. Attendees will have the opportunity to learn how to leverage modern data architectures and emerging technologies to support their data and analytics strategies. They will also gain insights into the importance of data governance in fostering collaboration, alignment, and trust within organizations. Additionally, attendees will discover how sharing data securely and improving data understanding can lead to better decision-making driven by insights.
Notable event sessions will include discussions on the impact of generative AI and data analytics on business outcomes. Srividya Sridharan, the event research chair and VP and group research director at Forrester, emphasized the tough decisions that technology, data, and analytics leaders face as they strive to maximize the potential of these technologies for their businesses. She stated that the Data Strategy & Insights Conference will offer leaders practical guidance on building insights-driven teams while ensuring responsible and compliant adoption of AI, data, and analytics.
The conference will provide in-person attendees with facilitated discussions, consulting workshops, and access to special programs, including diversity and inclusion sessions and the Executive Leadership Exchange. Digital attendees will have access to all conference sessions and sponsors through the event platform.
As a leading research and advisory firm, Forrester helps leaders across various functions, including technology, customer experience, and marketing, accelerate growth through customer obsession. Their insights are based on extensive research, including surveys of consumers, business leaders, and technology experts worldwide. Forrester’s goal is to empower leaders to navigate change, prioritize their customers, and drive growth.
In summary, the Data Strategy & Insights Conference by Forrester promises to provide valuable insights, best practices, and guidance on how organizations can unlock the potential of generative AI while addressing the associated challenges. With a focus on responsible and secure adoption, attendees will gain knowledge on how to maximize the impact of AI, data, and analytics for their businesses.
