Unilever Utilizes AI to Enhance Popular Products

Unilever is utilizing artificial intelligence (AI) to innovate and transform its portfolio products. Alberto Prado, Head of Unilever’s R&D Digital and Partnerships, leads the transformation by leveraging digital technologies to innovate better, faster, and more effectively. With access to large-scale data, machine learning, and high-performance computing, Unilever’s R&D team has been able to make significant discoveries and create newer products. AI-powered analysis has helped the development of products such as Dove and Vaseline, and contributed to Unilever discovering how to combine the microbiome with skin ceramides for products to address issues in skin quality and hydration. AI also helps optimize the manufacturing process, simplifies products, improves Unilever’s supply chain, and reaction to shortages, while enhancing its operational efficiency.