Today, Unacast released their new Foot Traffic datasets powered by machine learning, providing even more insights for commercial real estate companies, retailers, and investors. This new data differentiates itself from the traditional GPS data aggregation model by using a machine learning model to attain better understanding into the location visitation patterns and stats. When tested with ground truth data, Unacast’s machine learning models showed an R- Squared of 91.6% or higher, which is widely accepted as being best-in-class.
Chief Product Officer of Unacast Jonothon Schuster expressed that their model will be a great help in unlocking the power of location intelligence while reducing the risks that come with GPS data. This means that real estate investors, portfolio managers, and businesses can now use this data with much more confidence in its accuracy.
The Foot Traffic Dataset is available across the entire United States, with history being recorded from October 2018. Data is updated on a weekly basis and can be provided through an API, AWS S3, or Google Cloud BigQuery. Unacast is able to offer seven types of visitation datasets.
Unacast is a top-tier provider of human activity insights in the physical world for retailers, real estate investors, consultancies, software analytics firms, and multinational organizations. With the introduction of their Data-as-a-Service and Platform-as-a-Service meant to provide users with filtered information for better strategic decisions on a global scale, Unacast has proven to be an invaluable resource.
The company was co-founded by Thomas Walle and Chief Executive Officer, Kjartan Slette. Thomas Walle is Unacast’s Chief Technology Officer (CTO) responsible for driving product innovation and leading the engineering team. Kjartan Slette is the CEO of Unacast since its inception in 2014, and has been responsible for its tremendous growth since then. With their powers combined, the two co-founders of Unacast have given their clients a better and safer way of gaining the insights they need to make better business decisions.
If you are in the market for a reliable source of physical world analytics you can trust, make sure to check out Unacast’s Foot Traffic datasets powered by machine learning. Get refined insights and data that is validated to be accurate and future-proof. Visit them today at unacast.com.
