Typeface, a San Francisco-based company, has announced a new partnership with Google Cloud. The startup is focused on creating a customized generative AI technology for enterprises looking to generate marketing and branding content. Typeface’s platform enables organizations to train large language models (LLMs) for a specific brand or use case to get customized results for both images and text. The Google Cloud partnership will see the latest LLMs from Google integrated into Typeface, which will align with the company’s customized AI technology. Furthermore, Google and Typeface have a go-to-market partnership through which Typeface’s customized AI technology can be directly integrated into Google Workspace. Affinity AI, as Parasnis calls it, is the next stage of generative AI, whereby companies will take generic models and customize them uniquely to their products, voice, customer, and audiences.
Customizing existing LLMs is commonly achieved with a zero shot approach to fine-tuning, which is insufficient for companies requiring deeper, more relevant adjustments. Typeface goes beyond zero-shot by creating customized models based on existing LLMs, addressing any potential privacy concerns. The company gives a proprietary container of AI models to the company to control their content and reduce the chances of misuse. The Typeface Graph layer can sit on top of existing LLMs, acting as a data lake, while keeping data privacy.
As part of the Google partnership, organizations can directly integrate Typeface with Google Workspace applications. According to Parasnis, this differs from Google itself, which is working in its own applications to integrate generative AI. Typeface will provide a level of deep customization that general models cannot achieve, which makes it outstanding. Google Ventures and Microsoft’s Venture Fund M2 invest in Typeface. The company also has a partnership with Microsoft.
