This week saw dramatic news coming from the world of tech- Twitter ‘no longer exists’ as a corporate entity as part of a larger battle between the platform and US broadcaster NPR. The network refused to accept Twitter’s ‘state-affiliated’ classification, leading to further trouble for the tech giant. Adding fuel to the fire was a lawsuit from former executives who are demanding legal expenses. However, all this did not stop Elon Musk’s social media escapades from capturing headlines.
At the same time, the AI market saw major developments with the launch of Tongyi Qianwen, Alibaba’s cutting-edge ChatGPT rival. CEO Daniel Zhang commented that this new AI era will mark a ‘technological watershed’.
ShowHeroes Group has recently appointed Tanya Priyank as Vice President of International Growth & Better Media. Prior to joining the firm, Priyank had worked in strategic partnerships roles, leading global initiatives across the tech industry.
Amplified Intelligence unveiled its Omni-Channel Global Human Attention Measurement Tag, providing media planning optimisation to ensure better-than-ever performance optimization.
Evorra has achieved a major milestone, with its audience profiles now reaching 500 million- all of which are compliant, addressable and cookieless.
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