Truecaller, the popular caller identification and spam-blocking app, has introduced a brand new app icon and an innovative anti-fraud feature called Search Context. The announcement comes as part of Truecaller’s corporate rebranding, reflecting the company’s commitment to user protection and constant improvement.
The new app icon is designed to be instantly recognizable on both the Google Play Store and Apple App Store, aligning with Truecaller’s renewed sense of purpose and energy. The timing of this rebranding coincides with a significant transformation in the digital space.
Truecaller’s CEO, Alan Mamedi, expressed excitement about the new brand identity and logo, emphasizing the company’s dedication to evolving and improving every day. Mamedi also highlighted Truecaller’s mission to protect communication for all users, driving the development of anti-fraud solutions like Search Context and enhancements to user privacy.
Search Context, the new anti-fraud feature, is powered by Truecaller’s AI Identity engine. When users search for a particular number, they will receive an instant notification if the name associated with that number has recently changed or is being changed frequently. Additionally, the app categorizes these contextual messages into three color-coded categories: blue for a neutral change, yellow for potentially suspicious changes if the name has been altered more than three times in the past seven days, and red indicating multiple and frequent name changes that are highly indicative of fraudulent and scammer activity. This contextual information will be displayed to all Truecaller users across Android, iPhone, and the Truecaller web platform.
Truecaller’s rebranding and the introduction of the Search Context feature were orchestrated in collaboration with Interbrand, a leading global brand consultancy. The new brand identity will be rolled out gradually worldwide in the coming weeks.
To experience the new app icon and access the changes, Truecaller users need to update to app version 13.34 or newer on Android and version 12.58 or newer on iOS.
Truecaller is a trusted platform that facilitates safe and relevant conversations between individuals and enables businesses to connect with consumers. With over 356 million active users and more than a billion downloads since its launch, Truecaller has identified and blocked close to 50 billion unwanted calls in 2021 alone. The company is headquartered in Stockholm and has been listed on Nasdaq Stockholm since October 2021.
In conclusion, Truecaller’s rebranding and the introduction of the Search Context feature exemplify the company’s commitment to user protection and continuous enhancement of its services. The new app icon and anti-fraud feature not only provide a refreshed user experience but also reinforce Truecaller’s mission to build trust in communication.
