Trip.com Group Strengthens Partnerships to Build a Better World
Collaboration and strong partnerships are key to maximizing opportunities and success. Trip.com Group understands the importance of going together to achieve great things and pursue the perfect trip for a better world. By prioritizing customers first, partners second, and themselves third, Trip.com Group has shown its commitment to supporting and inspiring its partners.
During the uncertain times of the COVID-19 pandemic, Trip.com Group took immediate action to support its partners. It offered initiatives such as loans, advance payments, and disaster relief funds to help them through the crisis. Recognizing the impact on consumer confidence, Trip.com Group also launched campaigns like the BOSS Live series of livestream sessions and the Travel On initiative to boost confidence and provide support to partners. Through these efforts and collaborations with partners worldwide, the global travel industry has gradually recovered.
Trip.com Group understands that technology and innovation play a crucial role in enhancing the user experience and promoting partners’ offerings. It has invested in AI-enhanced curated lists such as Trip.Trends, Trip.Best, and Trip.Deals to cater to users’ diverse needs and preferences. These lists provide real-time information on the latest travel trends, prices, and top-ranked hotels, flights, and attractions. Trip.Best, for example, curates the best experiences a destination has to offer, including flights, hotels, attractions, and lifestyle choices such as restaurants and nightlife. This initiative has increased exposure for partners and boosted bookings for over 1,500 hotels.
Another notable initiative by Trip.com Group is the launch of TripGenie, an intuitive and personal AI travel assistant. With TripGenie, users can interact with AI in a human-like and intuitive way, making travel planning and booking more seamless. It has served travelers in over 200 countries and regions, with a high order conversion rate and retention rate.
Through its all-in-one app, Trip.com Group builds strong communities between travelers and partners, deepening travel experiences and appetite for travel. The Trip Moments platform allows travelers to share their experiences, recommendations, and reviews, creating a valuable source of user-generated content that influences bookings.
To empower partners, Trip.com Group has implemented diversified marketing methods and targeted campaigns to achieve growth for valued hotel partners. These initiatives, including the Mega Sale, Super Destination, and Weekend Super Sale, have contributed to increased bookings.
Looking ahead, Trip.com Group aims to advance collaboration in areas such as technology and innovation, customer service, talent development, and sustainability. The company recognizes the importance of the travel and tourism industry in driving economic growth for countries around the world. By working together with partners, Trip.com Group aims to create better jobs, improve livelihoods, and contribute positively to communities in various markets.
With its expansive global network and commitment to collaboration, Trip.com Group remains a leading travel service provider, helping travelers make informed and cost-effective bookings while connecting partners with users through innovative platforms. The company’s mission to pursue the perfect trip for a better world is at the core of its efforts to create a positive impact in the travel industry.