TikTok’s Intensified Search Efforts Threaten Google’s Dominance

TikTok is reportedly testing a new visual search tool within its shopping feature, which could put pressure on Google, the search giant. The tool allows users to take a photo and search for inventory within TikTok’s shop tab. Although the feature is currently being tested in select markets outside of the US, TikTok has confirmed its plans. The short-video app has already become a popular search engine for Gen Zers who are looking for things to do or restaurants.This trend has reportedly been eating into Google’s search dominance, and may be the most imminent threat to Google’s search dominance, according to an analyst report. TikTok may even be a bigger threat to Google than artificial intelligence because it doesn’t require young people to change their behavior.TikTok has big plans for its shopping feature and aims to quadruple its revenue this year. With the visual-search tool, it may be easier for sellers to get their products in front of shoppers and grow the platform.