Meta’s Threads app has surpassed 100 million sign-ups in just one week since its launch, outpacing Twitter’s decline in traffic. According to reports, Threads achieved this significant milestone even faster than OpenAI’s ChatGPT, which took two months to reach the same mark. Meta, formerly known as Facebook, released Threads on iOS and Android platforms in 100 countries, and it quickly became the top free app on the App Store.
Within two hours of its launch, the app gained 2 million sign-ups, followed by 10 million users in just seven hours and 30 million within 12 hours. This rapid growth highlights the potential popularity of Threads among social media users.
In contrast, Twitter has been facing a decline in traffic, as indicated by a graph shared by Cloudflare CEO Matthew Prince, showing the platform’s decreasing domain name system (DNS) ranking since January. However, Twitter’s owner, Elon Musk, remain optimistic, stating that Threads offers more entertainment value than any other app.
The launch of Threads has surpassed Meta’s expectations, according to Meta’s Founder and CEO, Mark Zuckerberg. The company aimed to create a platform that caters to communities on Instagram who never fully embraced Twitter and those on Elon Musk’s platform interested in a less confrontational environment for conversations.
While Meta positions Threads as a competitor to Twitter, Instagram’s head, Adam Mosseri, clarified that their intention is not to replace Twitter but to provide a public space for communities within Instagram and Twitter, aiming to foster more positive interactions.
In response to Mark Zuckerberg’s investment in the Metaverse, Elon Musk commented on the profitability of censorship. These remarks suggest a difference in outlook between the two tech leaders.
As Threads continues to gain popularity, Meta has announced plans to introduce new features, including an auto-delete option that will automatically remove posts after 90 days.
Overall, with its impressive user sign-up numbers, Threads has demonstrated a promising start in the highly competitive social media landscape, while Twitter faces challenges in maintaining its traffic. It remains to be seen how Threads will continue to evolve and whether it can solidify its position as a major player in the social media arena.
