Roku has announced its new Pro Series of affordable smart TVs, which will be available for purchase in the US in the spring of 2024. These TVs come in screen sizes ranging from 55 inches to 75 inches, offering consumers a wide range of options to choose from. While specific pricing details have not been disclosed, Roku assures customers that the TVs will be priced at under $1,500.
One of the standout features of the Roku Pro Series is the introduction of Roku Smart Picture. This innovative feature automatically adjusts the picture and audio settings based on the content being watched. By leveraging artificial intelligence and data from content partners, the TV can identify the content being played and make real-time adjustments for an optimized viewing experience. In response to a question from a journalist, Roku confirmed that Smart Picture is even capable of disabling motion smoothing when cinema content is detected, addressing a divisive issue among viewers.
The introduction of the Roku Pro Series and Smart Picture is a significant move by Roku, positioning the company as a frontrunner in the smart TV market. With its emphasis on affordability and advanced technology, Roku aims to cater to the needs and preferences of a wide range of consumers. By offering larger screen sizes and smart features at a reasonable price point, Roku hopes to capture the attention of customers seeking an immersive and seamless entertainment experience.
As the streaming industry continues to evolve and grow, Roku’s expansion into the smart TV category seems well-timed. With its user-friendly interface and access to a multitude of streaming services, Roku has gained a loyal user base over the years. The addition of the Pro Series TVs further solidifies Roku’s commitment to providing high-quality, feature-rich products that enhance the streaming experience for consumers.
The Roku Pro Series is set to make waves in the market when it arrives in the spring of 2024. Offering a range of screen sizes and incorporating the cutting-edge Smart Picture feature, these affordable smart TVs are expected to appeal to a broad audience. As Roku continues to innovate and expand its product line, it is poised to maintain its position as a leader in the streaming and smart TV space.
In conclusion, Roku’s announcement of the Pro Series smart TVs, along with the introduction of Smart Picture, demonstrates the company’s dedication to delivering value and innovation to consumers. With competitive pricing and advanced features, Roku is well-positioned to capture the attention of customers in the ever-growing market for smart TVs. As the spring of 2024 approaches, anticipation builds for the release of the Roku Pro Series, offering consumers a compelling option for their entertainment needs.
