The Impact of ChatGPT and New AI on Businesses

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Many businesses are exploring the potential impact of artificial intelligence (AI) on their operations. One notable AI tool that has caught the attention of business owners is ChatGPT. This tool is capable of answering a range of questions, from providing a corporate digital strategy to writing a song. However, while ChatGPT and other large language models (LLMs) can produce impressive results, they are uniquely unexplainable.

ChatGPT combines an LLM with an interaction layer that uses reinforcement learning. The model is trained on a large collection of publicly accessible electronic documents, allowing it to learn about many topics and language patterns. The underlying LLM used by ChatGPT has 175 billion parameters and is trained on around 500 billion tokens. The advances made in AI are due to efforts aimed at answering the question of how a model with so many parameters can be useful.

While many businesses are integrating AI in their operations, the use of AI raises ethical and privacy concerns, particularly around the use of personal data. Therefore, it is essential for businesses to embrace transparency, responsibility, and ethics when making decisions involving AI adoption.

Jallain Marcel S. Manrique, the Technology Consulting Head at KPMG in the Philippines, advises businesses to make transparency, responsibility, and ethics a priority in their AI adoption processes. This approach will enable businesses to navigate the potential pitfalls of AI adoption while fostering an environment of trust and accountability among stakeholders.

Although AI offers significant potential for businesses, it is essential to approach AI adoption with caution and ensure that personal data is handled responsibly. By doing so, businesses can harness the power of AI while promoting transparency and trust among their stakeholders.

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