Bluefocus, one of the world's leading media and public relations firms, has made news by offering AI solutions instead of using the services of external copywriters or graphic designers. With this move, the company has seen a jump in their stocks- up nineteen percent in the peak of trading, though this decrease diminished by the end of the day. Partnering with the likes of Baidu and Alibaba, the organisation looks to explore the potential of AI. As this move could revolutionise the media industry, it also has implications for the traditional roles of creative individuals, like Don Draper from the TV show "Mad Men". To investigate further, read this article for a better understanding of the situation- and a warning for those who are in favour of AI.
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