LinkedIn launches AI Copy Suggestions, a generative AI tool that automates ad campaigns' writing part. The feature generates introductory text and headlines for ads using data relevant to LinkedIn users. AI Copy Suggestions uses OpenAI's GPT models and eliminates repetitive tasks, letting marketers focus on high-value processes. Currently testing in North America, LinkedIn plans to make the feature available in more languages and add new functionalities in the coming months.
LinkedIn introduces a new AI-powered tool that will help marketers generate multiple ad copies. This tool analyzes data from a marketer's LinkedIn page and Campaign settings to provide suggestions based on targeting criteria and objectives. The feature is currently available to users in North America and is still in its testing phase. LinkedIn aims to add more features, expand it to new regions, and support other languages shortly. The tool is expected to improve creativity and reduce the time spent on day-to-day tasks.
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