Microsoft has revolutionized the world of artificial intelligence (AI) by giving free access to its GPT-4 model on Bing and Edge. Further, the company is adding new features such as multimodal outputs, chat history, and third-party plugins. This WIll help Bing users achieve a competitive edge over OpenAI’s subscription service, ChatGPT Plus. With the rise of chatbot technology in 2023, users are presented with options from Microsoft and OpenAI to suit their unique needs.