Tag: Copywriting
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AI Impacts Jobs: Ad Agency Replaces Copywriters, Designers with AI Tools
BlueFocus, the Chinese ad agency, is an example of how intelligent technology can make an impact on creative professions. The firm has embraced generative AI like ChatGPT and Stable Diffusion, becoming a customer of Microsoft and working with Chinese ChatGPT equivalents. With AI tools encroaching on white-collar roles, governments around the world are having to consider regulating AI products. Explore how BlueFocus is driving digital transformation with AI.
Chinese Advertising Agency Utilizing ChatGPT-like Technology instead of Copywriters or Designers
. BlueFocus, an 11th ranked global PR agency, is betting big on AI and cutting costs on human copywriters and designers. This shift to AI brings job security concerns, prompting the US, EU and China to take action to regulate AI usage. In an internal email, BlueFocus announced the immediate cut of expenses related to creative design, copywriting and short-term contractors. BlueFocus already has access to Microsoft's ChatGPT AI tool. See how this revolutionary technology is impacting job security.