Tag: Brand Safety
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AI’s Impact on Advertising: The Risks of Unreliable News Websites and Brand Safety
The rise of unreliable AI-generated news is threatening brand safety. NewsGuard reports over 140 major brands are unknowingly supporting these sites through automated advertising systems. Brands should invest in training and refine exclusion lists to avoid unreliable news sites. Consider working with programmatic platforms that only deliver ads to high-quality sites or private marketplaces for higher-quality inventory. Beware of associating blue-chip brands with the content of unreliable AI-generated news sites, which may erode consumer trust. AI is a wake-up call for the industry.
Why Machine Learning Is Crucial for Your Brand’s Digital Marketing Success
Discover how machine learning is revolutionizing digital marketing through predictive targeting, personalized experiences, and brand safety to enhance customer engagement. Learn more now!
Evolution of Generative AI’s Impact on Digital Advertising Strategies
Discover how leaders are integrating and optimizing AI investments for success. Join the top executives in San Francisco on July 11-12th to learn how AI technology can help brands and advertisers create quick, innovative solutions. Understand how to use AI to quickly generate branded images and code, and discover how to capitalize on these investments for success.