Tag: Advertising

Over half of employed adults are nervous about AI platform ChatGPT potentially rendering parts of their job roles redundant, says a new survey. HR and education sectors appear to be most cautious, and it is predicted that translation services and web development are those most at risk. While many workers acknowledge the value of a human touch, and new tech brings new opportunities, 39% are still looking to use ChatGPT to streamline work processes, with 82% of users noticing an improvement in productivity. Regardless of how secure people feel in their roles, it is vital to learn new skills.

Over half of IT, finance, and business service employees are worried about AI platforms taking over aspects of their jobs, according to a survey by professional training company, STL. Customer service, coding, and writing tasks were all identified as the roles most likely to be replaced by AI, leading almost a third of respondents to express uncertainty about the skills they would need to remain relevant. Despite this, the majority of those polled believed that AI could not fully replace the human touch in the workplace.

Burger King and McDonald's are having a billboard war in Brazil over their iconic burgers. McDonald's recently named Big Mac the world's most iconic burger, causing Burger King to counter with a billboard highlighting Whopper's size and extra ingredients. The battle continues with witty retorts, amusing social media users, and creating a buzz. ChatGPT, AI chatbot, named the Big Mac, Whopper, and In-N-Out Burger as the top 3 iconic burgers globally.

Marketing powerhouses Apple, TikTok, Netflix and Twitter are set to create a splash at this year's Cannes Lions Festival of Creativity with an estimated 15,000 attendees expected. While some industry executives believe attending ceremonies is not desirable, MediaLink CEO Michael Kassan believes the event's chance to network and learn is well worth it. The conference is expected to center on three issues: the LGBTQ+ community, the rise of generative AI and how Apple and Amazon aim to attract ad dollars.

Japanese voice actor Yusuke Shirai stars in Suntory's latest ad for their barley tea brand GREEN DAKARA Yasashii Mugicha. This innovative commercial was developed with the help of an AI Director created using ChatGPT, a language processing tool. The ad is a testament to the power of AI technology and its potential for creative collaboration across industries.