Tag: Advertising

Cairns O'Neill and Rakuten Kobo have teamed up to launch the industry's first ad unit powered by ChatGPT, an AI-driven technology that provides high-level personalization for readers. The integration of Adform and ChatGPT technologies has enabled the ad unit to generate personalized and optimized content through Dynamic Creative Optimization. The ChatGPT-created units outperformed basic campaigns and provide advertisers with new opportunities to connect with their customers more effectively. This technology has the potential to change the face of advertising forever.

Generative AI used by advertisers to depict BIPOC models is causing Digital Blackface concerns. Using AI can exclude rather than include diversification. Advertisers and agencies can combat this by asking the right questions & using ethical/legal frameworks. #DiversityInAdvertising

Google's ChatGPT and Bard are changing the game in generative AI tools. AI market revenue is set to soar from $40 billion in 2020 to $1.3 trillion by 2032.

Instacart's new AI-powered search tool, Ask Instacart, provides meal inspiration and personalized recommendations based on customer preferences and dietary requirements, drawing on OpenAI's ChatGPT language-processing capabilities. Sponsored product campaigns from partner brands also offer new discoveries. Available from May 31.

Discover how generative AI is transforming industries like media, advertising, and entertainment, while assisting human creativity and productivity.