. Generative AI technology, particularly its text-to-image application, has been a hot topic between venture capitalists and lawyers as of late. Bria, a startup founded in 2020, offers an ethical AI platform and revenue sharing model that allows businesses to create visuals while avoiding any legal and ethical issues. It uses an AI-powered web app and an open-source generative AI model with inbuilt attribution features. With a successful $10 million venture capital raise and high profile customers, Bria is aiming to be the leading provider in the industry.