The iconic logos of major companies such as Apple, OpenAI, and TikTok have been reimagined through the lens of surrealism. This creative reinterpretation comes as a tribute to the 100th anniversary of the surrealist movement, which originated in postwar, post-pandemic Europe a century ago.
On this occasion, the graphic design marketplace 99designs by Vista organized a competition to transform modern logos into surrealist artworks. The winning designs, created by human designers, showcase a refreshing departure from conventional corporate branding.
One of the standout entries is a surreal take on CNN’s logo, inspired by the intricate patterns of M.C. Escher’s geometric illustrations. This new rendition of the CNN logo incorporates Escher’s trademark tessellations and repeating motifs, paying homage to the artist’s unique style.
Similarly, ES Studio put a surreal spin on OpenAI’s logo by incorporating Escher’s iconic staircase imagery. This reimagined logo showcases the AI company’s hexagonal mark in a visually striking and imaginative manner, drawing inspiration from Escher’s optical illusions.
Overall, these surrealist transformations offer a glimpse into an alternative design universe characterized by vibrant colors, whimsical elements, and a touch of eccentricity. By infusing logos with surrealistic influences, designers have breathed new life into familiar brands, challenging the boundaries of traditional graphic design.
As Europe once again grapples with the impact of disease and conflict, the resurgence of surrealist art serves as a poignant reminder of the enduring power of creativity and imagination. Through these innovative logo redesigns, we are invited to explore a world where art and technology converge in surreal harmony, transcending conventional notions of corporate identity.
