French automaker Stellantis is set to introduce OpenAI’s ChatGPT into Peugeot vehicles, enabling a new level of interaction between cars and drivers. Following in the footsteps of automakers like Volkswagen and Mercedes-Benz, Stellantis plans to integrate the AI chatbot into the voice assistants of Peugeot cars and vans. The integration will be available in all Peugeot models, including the upcoming e-3008, as well as small commercial vehicles.
The ChatGPT feature will allow drivers to engage in conversations with their vehicles, asking general or navigation-related questions. Through a pilot version of the ChatGPT service, drivers will be able to connect with vehicle controls and receive informative responses. This exciting feature is set to be rolled out in France, Britain, Germany, Italy, and Spain, with plans to make it standard equipment by the end of this year.
Last year, Mercedes was among the first automakers to announce the integration of ChatGPT into their vehicles. In addition to providing sports and weather updates, the software encouraged drivers to make more unconventional requests, such as dinner recipe suggestions, while on the move. The innovative use of AI in automobiles aims to enhance the overall driving experience and provide drivers with a range of useful services.
This announcement comes alongside other advancements in AI-powered assistants in the automotive industry. Companies like TomTom and Microsoft have collaborated to create an AI conversational assistant that allows drivers to interact naturally with their vehicles. Drivers can now ask specific questions about their route or even adjust the temperature within the car through conversational interactions.
While the integration of AI chatbots in vehicles offers many benefits, it also raises concerns over data privacy. Automakers collect vast amounts of data on drivers and passengers, often sharing or selling it to data brokers. According to a 2023 privacy report from Mozilla, nearly every modern car shares or sells this data, which goes beyond basic information like mileage and geolocation. With the installation of ChatGPT in vehicles, there may be increased opportunities for data sourcing, leading to potential privacy implications.
The integration of OpenAI’s ChatGPT in Peugeot vehicles marks another significant step towards enhanced interactivity between drivers and cars. As automakers continue to push the boundaries of technological innovation, it remains essential to strike a balance between convenience and data privacy. By addressing these concerns and ensuring transparent data practices, the automotive industry can build trust and deliver personalized experiences for drivers worldwide.
