StanceBeam, a sports technology start-up in India, recently partnered with boAt, India’s number one wearables brand, to launch StanceOS – advanced smart sensors and sports motion sensing AI technology in smart watches. This innovation follows the upcoming Indian Premier League (IPL) season and cricket world cup, giving young players access to cricket analytics helpful in identifying the next wave of talented talent.
StanceBeam’s technology will provide boAt smart watch users with deep insight into their cricket performance and procession, including metrics such as their bowling arm speed and batting speed. This innovative technology is beneficial for cricket players and coaches of all levels, providing helpful game insights and tips to improve their game. Currently, StanceOS is available for the newly released boAt lunar connect pro and lunar call pro watches. StanceBeam’s goal is to make sports analytics and fan engagement accessible to everyone by powering the smart watch ecosystem.
Ishwinderpal Singh, Co-founder and COO of StanceBeam, is enthusiastic about the partnership. He believes it will bring technology to the masses and make cutting edge sports analytics easier to find. He is excited about the unique batting hand speed and bowling arm speed algorithm verified for 97% accuracy by the I3D Lab at Indian Institute of Science, Bangalore. Singh believes this will aid the next wave of cricket talent coming up through all levels of the game.
Sameer Mehta, CEO and Managing Director of boAt is excited about the partnership with StanceBeam. By working with deep tech start-ups like StanceBeam, he hopes to strengthen boAt’s smart watch roadmap. The partnership was an effort to update its smart watch ecosystem and provide boAt users with healthy lifestyle solutions.
Founded in 2017, StanceBeam is one of the first companies in the world to introduce a Smart Sensor chip and analytics system for Cricket. With their sensor algorithms and motion modelling algorithms, they provide users with fast motion analysis and insights to help players improve their game. StanceBeam has since branched out to other sports like badminton, tennis, and skipping. They have also developed sports video analysis and processing based on AI and computer vision and earned awards for their technological innovation such as ‘Elevate100’ and ‘KPMG Game Changers’.
Meanwhile, Imagine Marketing founded in 2013, by Aman Gupta and Sameer Mehta, offers a range of products from audio gear to smart wearables, personal grooming and mobile accessories. Under their umbrella, boAt has been able to make a name for themselves in the audio industry and become India’s number one audio brand with their attractive price points. This year, Imagine Marketing forayed into the self-care and grooming industry with the brand MISFIT and acquired RedGear, a gaming accessory brand. Working with global players like Qualcomm and Dolby, Imagine Marketing is backed by global private equity fund Warburg Pincus and has offices in Delhi, Mumbai and Bengaluru.
Through their partnership, StanceBeam and boAt offer users easy and quick access to sports analytics with their innovative sports technology. Every smart watch user can now benefit from detailed game insights and improvement tips for better performance and progression.
