Square Enix has announced its commitment to incorporating AI and cutting-edge technology in its future content development. In a New Year’s letter to the public, Square Enix President Takashi Kiryu expressed the company’s intention to aggressively utilize AI and other advanced technologies in both content development and publishing functions.
The incorporation of AI is expected to enhance development productivity and drive greater sophistication in marketing efforts in the short term. While AI games are not expected to be released immediately, the company’s long-term goal is to leverage AI in game development.
This move by Square Enix is in line with the industry trend of exploring the use of AI as a development tool. AI technology has gained significant attention and discussion in the gaming industry in recent months.
Square Enix’s President’s New Year letter serves as an indicator of the company’s direction for consumers and investors. While the company’s aspirations in the NFT and Metaverse spaces have faced challenges, the commitment to AI demonstrates the company’s proactive approach to adopting new technologies.
However, the use of AI in the video game industry has been controversial, with concerns raised by both workers and consumers. AI-generated content has faced criticism for its lack of quality and popularity among gamers. In fact, video game voice actors in the US have taken strike action, partly due to AI’s impact on their work.
The extent to which Square Enix will embrace AI remains to be seen, considering the company’s previous attempts to follow industry trends. While its entry into the NFT space did not yield positive results, the company remains dedicated to exploring new avenues.
Square Enix’s full New Year’s letter provides more insights into the company’s response to the challenges posed by COVID-19 in 2023 and its strategic shift for the upcoming year. Fans of Square Enix can find the letter valuable to understand the company’s perspective and plans.
As 2024 progresses, Square Enix hopes to regain positive momentum and overcome the difficulties it has faced. The company’s focus on applying AI and cutting-edge technology in content development indicates its commitment to staying at the forefront of innovation in the gaming industry.
In summary, Square Enix’s commitment to incorporating AI and cutting-edge technology in its content development and publishing functions highlights its dedication to leveraging advanced tools and techniques. While challenges and controversies surround the use of AI in the gaming industry, Square Enix aims to drive productivity and enhance marketing efforts through the adoption of these technologies. The company’s New Year’s letter provides further insights into its strategic shift and response to the evolving landscape.
