Spotify Unveils AI Playlists for Personalized Music Curation

Spotify is quietly testing a new feature called AI Playlists, which leverages artificial intelligence to personalize playlist creation. The feature, discovered by eagle-eyed users and confirmed by Spotify, resides within the Your Library tab. Users can craft their ideal playlist by expressing their sonic desires through prompts like energize my afternoon workout with driving electronic anthems or soothe my soul with meditative soundscapes. The AI chatbot then responds with a curated playlist that can be further refined. Spotify’s AI ambitions have been known since October, with the company emphasizing that these tests are part of their continuous learning process. Spotify CEO, Daniel Ek, envisions an AI-powered future where personalized podcast ads seamlessly integrate with the host’s voice and artists are assisted in the creative process. The integration of AI into playlist creation is seen as the logical next step in Spotify’s journey. The article poses the question of whether AI will soon become the conductor of Spotify playlists, leaving the answer for the future.