Snapchat is set to enhance its artificial intelligence (AI) capabilities with its latest feature called Dreams. This instant messaging service has been integrating generative AI technology into its platform throughout the year, and Dreams is the next step in expanding its creative possibilities.
Previously, Snapchat introduced a chatbot named My AI, which utilized generative AI to offer users unique features. One of these features allowed users to send Snap snippets of their activities and receive creatively generated snapshots in return, ensuring that conversations remained engaging and dynamic.
With Dreams, Snapchat aims to take AI-generated images to the next level. This new feature will immerse users and their friends in imaginative backgrounds, creating a visually captivating experience. The app will allow users to capture or upload personal images, which will then be used to generate new images tailored to the scenarios they envision.
The development of Dreams comes as a result of research carried out by app developer and researcher Steve Mouser. His findings highlighted the increasing demand for features that enable users to enhance their personal images without the need for professional photoshoots. Last month, a mobile application called Remini gained popularity by offering users the ability to upload selfies and receive professionally edited images for their LinkedIn profiles.
Snapchat’s approach to integrating AI into its platform demonstrates the continuous effort to provide users with innovative tools for self-expression. By offering AI-generated images, Snapchat aims to not only engage users but also empower them to explore their creativity in new and exciting ways. This feature will undoubtedly enhance the overall user experience and further establish Snapchat as a leading platform in the social media landscape.
In summary, Snapchat’s upcoming feature Dreams will leverage generative AI to create immersive backgrounds for users and their friends. This development follows the introduction of chatbot My AI earlier this year, which allowed users to exchange creatively generated snapshots. The demand for enhancing personal images without professional photoshoots has been a key driving force behind the development of Dreams. Snapchat’s commitment to integrating AI into its platform showcases its dedication to providing engaging and innovative tools for users. With Dreams, users can look forward to a more visually captivating and dynamic Snapchat experience.
