Six Nations Rugby is taking a stand against online hate speech by implementing AI technology to combat the issue. All six rugby nations involved in the tournament will be given access to the technology, developed by Arwen, and its use will be implemented immediately.
To tackle the growing problem of online hate speech, the AI technology will utilize algorithms to continually scan content in 29 languages, enabling it to quickly detect harmful content. This harmful content will be promptly removed.
Six Nations Rugby users will have the ability to set up customized filters to ensure the algorithms operate with the utmost accuracy. Any hateful content will be flagged and captured for removal.
The decision to implement this technology comes in response to a recent study by the Professional Footballers Association, which found that 40% of Premier League players were subjected to racist abuse through social media.
Sarah Beattie, Chief Marketing Officer of Six Nations Rugby, emphasized the sport’s dedication to inclusivity and accessibility, stating that tackling online abuse and harmful content is crucial to achieving this goal. By utilizing the AI technology developed by Arwen and offering it to the six rugby unions, the aim is to collectively protect the existing online community and welcome new members with the assurance that rugby is taking action against any form of discrimination.
Matthew McGrory, CEO of Arwen AI, expressed his pride in partnering with Six Nations Rugby to combat hate speech and harmful content within the online community. Arwen AI is dedicated to protecting athletes, celebrities, brands, and everyday users of social media from rising levels of online toxicity and abuse. The collaboration hopes to create a positive online environment where teams, players, and fans can engage with each other during this exciting time for the sport.
The decision to implement AI technology to combat online hate speech demonstrates Six Nations Rugby’s commitment to fostering an inclusive and welcoming community for all. With the rise of social media abuse, it is essential to take proactive measures to protect individuals from harm. By leveraging AI algorithms and offering users the ability to customize their filters, Six Nations Rugby aims to create a safer and more enjoyable online experience.
This initiative aligns with broader efforts across the sports industry to tackle online abuse and discrimination. By incorporating cutting-edge technology, Six Nations Rugby is setting an example for other sports organizations to follow and promoting a zero-tolerance approach to hate speech in the digital realm.
