Sinclair Broadcast Group (SBGI) and Futuri have announced a strategic partnership aimed at revolutionizing television sales through the use of AI technology. Sinclair, a subsidiary of Sinclair Inc., will integrate Futuri’s advanced AI-driven sales system, TopLine®, into its 186 owned and operated television stations spanning 85 markets.
Following a successful pilot program in the summer of 2023, where TopLine® showcased its effectiveness in improving sales efficiency and revenue growth, Sinclair made the decision to adopt the AI-powered sales system. TopLine® combines AI technology with sales research and data-driven presentations, empowering sales teams to expand into new categories, secure more appointments, and reach new types of buyers.
The partnership signifies both companies’ commitment to technological advancement in the broadcasting industry. It highlights Sinclair’s dedication to operational efficiency and innovation while showcasing Futuri’s role as a key player in revolutionizing media sales processes.
Ryan Moore, Senior Vice President and Chief Revenue Officer of Sinclair, expressed excitement about the partnership and the integration of TopLine® into their sales operations. He emphasized that the technology equips their sales team with cutting-edge tools, giving them a competitive edge to engage new advertisers while also spending more quality time with clients to enhance relationships and drive the sales strategy forward.
Daniel Anstandig, CEO of Futuri, described Sinclair’s adoption of TopLine® as a shared commitment to innovation and a significant leap forward for the media industry. He praised Sinclair’s forward-thinking ethos and mentioned that it aligns perfectly with Futuri’s vision, setting the stage for exciting developments in media technology and audience engagement.
Advertisers interested in enhancing their ad buys and developing targeted audience advertising can contact their local Sinclair station or visit https://sbgi.net/tv-stations. Television broadcasters eager to learn more about TopLine®’s sales intelligence system can visit TopLineforTV.com.
The strategic partnership between Sinclair Broadcast Group and Futuri represents a significant step in the advancement of the broadcasting industry. By integrating AI technology into television sales, the collaboration aims to enhance sales efficiency, revenue growth, and overall operational innovation.