Shutterstock and OpenAI have announced an expanded partnership to bring AI-generated content to a wider audience. As part of the agreement, Shutterstock will provide OpenAI with high-quality training data from its extensive image, video, and music libraries. This data will be used to enhance OpenAI’s AI-generated content capabilities.
By granting OpenAI access to its vast collection of creative assets, Shutterstock will contribute to the training of OpenAI’s generative AI models. These models have the ability to create realistic and imaginative images, videos, and music. In return, Shutterstock will gain access to OpenAI’s AI models, including DALL-E 2 and GPT-4.
This collaboration marks a significant milestone for Shutterstock as it further expands its AI-generated content offerings to its users. This content can be utilized for various purposes such as marketing, design, and education.
Shutterstock’s CEO, Paul Hennessy, expressed his enthusiasm for the renewed partnership, stating, The renewal and significant expansion of our strategic partnership with OpenAI reinforces Shutterstock’s commitment to driving AI tech innovation and positions us as the data and distribution partner of choice for industry leaders in generative AI.
OpenAI and Shutterstock initially partnered in 2021, with Shutterstock playing a crucial role in the development of OpenAI’s DALL-E AI model. OpenAI’s CEO, Sam Altman, has previously emphasized the importance of Shutterstock’s data in advancing the model’s capabilities. Last year, the partnership was further strengthened with the launch of Shutterstock.ai, a platform offering users access to DALL-E 2.
Brad Lightcap, COO of OpenAI, commented on the extended collaboration, stating, We’re pleased to be able to license Shutterstock’s high-quality content library. This extended collaboration not only enhances the capabilities of our image models but also empowers brands, digital media, and marketing companies to unlock transformative possibilities in content creation and ideation. We look forward to bringing the next generation of generative AI capabilities to Shutterstock and GIPHY’s vast user base, further revolutionizing the way people express themselves through visual media.
DALL-E 2, a collaborative effort between OpenAI and Microsoft, is an image-generating AI that was developed using Microsoft’s Azure-powered supercomputer. This same computing system was utilized in the creation of the GPT AI engine, currently powering services such as Bing Chat and Microsoft 365 Copilot.
In March, Microsoft introduced Bing Image Creator, incorporating DALL-E/Microsoft Designer capabilities directly into Bing. This enhancement joins the lineup of offerings alongside the Bing Chat GPT-4 powered chatbot.
The expanded partnership between Shutterstock and OpenAI signifies a significant advancement in AI-generated content capabilities. With access to Shutterstock’s extensive library and OpenAI’s cutting-edge AI models, users can expect transformative possibilities in digital content creation and expression.
