Shein, a leading fast fashion retailer, has recently partnered with NTX to incorporate cutting-edge AI technology into its production processes. This collaboration allows Shein to access NTX’s AI capabilities for design insights, creative output, product drawings, and overall manufacturing streamlining.
By integrating AI into their operations, Shein can now launch new fashion products in just seven days, with delivery fulfilment in an astonishing five days. This rapid turnaround time is a significant improvement over traditional methods, allowing Shein to stay ahead in the fast-paced world of fashion.
NTX has revolutionized the fashion industry by utilizing AI throughout the entire fashion lifecycle, from design to planning to production. One of their standout technologies, Cooltrans denim manufacturing, uses AI-powered cold transfer printing to create ready-to-sew fabric in a matter of days, a process that typically takes months with traditional methods.
Moreover, the eco-friendly and waterless nature of Cooltrans’ technology not only accelerates production but also reduces the environmental impact, making NTX a preferred vendor for major sports and denim brands looking to speed up their operations.
Charles Duan, managing partner of NTX Group, emphasized the natural synergy between AI and fashion, stating, We are excited to bring our AI expertise to both established brands and emerging fashion companies eager to stay on-trend and sell their products on Shein’s platform.
Shein, known for its rapid growth and vast global reach, is a perfect fit for this partnership with NTX. With millions of users worldwide and a strong presence on platforms like TikTok, Shein has solidified its position as one of the fastest-growing online fashion retailers, particularly in the US market.
Overall, the collaboration between Shein and NTX signifies a significant step forward in the fashion industry, highlighting the importance of AI technology in driving innovation and accelerating production processes. This partnership sets a new standard for fast fashion brands looking to stay ahead in a competitive market landscape.
