As technology improves, so do the methods of phishing. Criminals have started using artificial intelligence (AI) to scam people out of their personal information. Fortunately, companies such as Google have been developing ways in which AI and machine learning can help prevent phishing while improving email management. One of Google’s solutions is called generative AI, which provides users with summaries of long email threads and can filter through relevant data. AI and machine learning can also detect suspicious messages and unusual message patterns and metadata in emails. On the other hand, AI-generated text can be used by criminals to send more personalized phishing attacks that are hard to detect. Companies like Barracuda Networks have turned to supervised learning, which labels emails as safe or suspicious to further protect users. Despite the ongoing threat of phishing enabled by AI, companies and individuals remain optimistic about the continued development of better security tools.
Google is a technology company that specializes in internet-related services and products. It has a wide range of offerings, including email services like Gmail and workspace productivity tools.
Aparna Pappu is the Vice President and General Manager of Google Workspace, Google’s suite of cloud computing, productivity, and collaboration tools. She has been with Google for over a decade and has led the development of several products and technologies over the years.
