SCENTMATIC Inc., a Japanese company specializing in the digitization of fragrance experiences, has made waves in the lifestyle trends of 2023 with their innovative AI service, SCENTMATIC KAORIUM. The service, which verbalizes fragrance, has been recognized by STIRworld.com, a prominent global digital magazine focusing on design, architecture, and arts.
KAORIUM offers a unique approach to discovering fragrances by decoding the complex world of scents and helping users explore new olfactory experiences through language. By harnessing advanced technology, KAORIUM aims to deliver moments of delight by visualizing scent impressions in words when a scent is placed on a coaster. This innovative process makes it easier for individuals to express their scent preferences and discover new fragrances intuitively.
The recognition from STIRworld.com highlights KAORIUM as a significant lifestyle trend that is shaping global design structures in 2023. Describing the experience as immersive, the article praises KAORIUM for revolutionizing the traditional perfume retail experience by uniting scent, language, and artificial intelligence to refine users’ preferences in a unique way.
In addition to being featured in the article, KAORIUM was also showcased at the London Design Festival 2023, where it garnered attention for its innovative approach to fragrance exploration. In an interview with STIR, Toshiharu Kurisu, the Managing Director of SCENTMATIC, discussed the impact of KAORIUM on the Japanese retail industry and its potential future developments.
SCENTMATIC Inc. was founded in 2019 with a vision to add emotional experience value to products and services through the digitization of fragrance. By focusing on the sense of smell, the company has developed KAORIUM as a tool to verbalize fragrance and help businesses utilize scent in various ways. With a mission to digitalize the sense of smell, SCENTMATIC aims to revolutionize industries by enhancing people’s sensory experiences through the power of fragrance and words.
Through its groundbreaking approach to fragrance exploration, SCENTMATIC Inc. and its AI service KAORIUM are at the forefront of redefining the way we engage with scents and reinventing the traditional retail experience. As the world continues to embrace innovation and creativity, companies like SCENTMATIC are setting new standards for sensory experiences and pushing the boundaries of what is possible in the realm of fragrance.
