Actor Scarlett Johansson has taken legal action against an app called Lisa AI: 90s Yearbook & Avatar for using artificial intelligence (AI) to recreate her voice and likeness without her permission. The app generates custom avatars, artwork, and ’90s yearbook photos using AI technology, which has become more accessible and sophisticated in recent years, allowing for the creation of audio deepfakes and AI-generated images of famous individuals. Johansson’s representatives confirmed that she is not a spokesperson for Lisa AI. The unauthorized use of AI to clone someone’s likeness has become a real concern, leading lawmakers to introduce the No Fakes Act, a bill aimed at preventing the unauthorized distribution of AI replicas.
In the case of Lisa AI, an advertisement featuring Scarlett Johansson was removed from X/Twitter after it was initially posted. The video showcased an old clip of Johansson promoting her film Black Widow, with a graphic covering her mouth and transitioning to AI-generated photos resembling the actor. A fake voice resembling Johansson’s was used in the ad, stating that the app allows users to create images with texts and AI videos. However, the fine print indicated that the images were produced by Lisa AI and had nothing to do with Johansson.
Scarlett Johansson’s attorney, Kevin Yorn, stated that they are pursuing all available legal remedies and emphasized the seriousness of the matter. They do not take such infringements lightly. This incident highlights the need for greater protection against the unauthorized use of AI to recreate the voices and likenesses of celebrities. By taking legal action, Johansson is seeking to uphold her rights and prevent further unauthorized exploitation of her image and voice.
The prevalence of AI-generated replicas and the ease with which they can be created raise concerns about privacy, consent, and potential misuse. As AI technology continues to advance, it is essential for laws and regulations to keep pace in order to safeguard individuals from such unauthorized digital manipulation. This case involving Scarlett Johansson serves as a reminder that celebrities and public figures are subject to targeted exploitation in the digital realm, and legal action is necessary to combat these infringements.
Frequently Asked Questions (FAQs) Related to the Above News
What is Lisa AI: 90s Yearbook & Avatar app?
Lisa AI: 90s Yearbook & Avatar is an app that utilizes artificial intelligence (AI) technology to generate custom avatars, artwork, and '90s yearbook photos.
Why has Scarlett Johansson taken legal action against the Lisa AI app?
Scarlett Johansson has taken legal action against the Lisa AI app because it used AI to recreate her voice and likeness without her permission. The unauthorized use of AI to clone someone's likeness raises concerns about privacy and consent.
What are some examples of unauthorized use of AI in the Lisa AI app?
The Lisa AI app featured an advertisement that used an old clip of Scarlett Johansson promoting her film Black Widow. The video then transitioned to AI-generated photos resembling the actor, and a fake voice resembling Johansson's was used in the ad.
Why was Scarlett Johansson's attorney involved in this case?
Scarlett Johansson's attorney, Kevin Yorn, became involved in this case to pursue legal remedies and protect Johansson's rights. They take these infringements seriously and aim to prevent further unauthorized exploitation of Johansson's image and voice.
What is the No Fakes Act?
The No Fakes Act is a bill introduced by lawmakers aimed at preventing the unauthorized distribution of AI replicas. It seeks to provide greater protection against the unauthorized use of AI to recreate the voices and likenesses of celebrities.
Why are laws and regulations important in the context of AI-generated replicas?
Laws and regulations are crucial in the context of AI-generated replicas to safeguard individuals from unauthorized digital manipulation. As AI technology advances, it is essential for legal measures to keep pace with the potential misuse and exploitation of individuals, particularly celebrities and public figures.
What does this case involving Scarlett Johansson highlight?
This case involving Scarlett Johansson highlights the targeted exploitation that celebrities and public figures can face in the digital realm. It underscores the importance of legal action to combat unauthorized use and protect the rights of individuals against such infringements.
Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.
