Japanese voice actor Yusuke Shirai, best known for his roles in Sasaki and Miyano and Combatants Will Be Dispatched!, stars in the latest TV commercial for Suntory’s barley tea brand GREEN DAKARA Yasashii Mugicha. The ad was recently released on Suntory’s Youtube channel.
According to a Suntory press release, Shirai was recommended to appear in the ad by an AI Director created using ChatGPT, a language processing tool. Based on the AI’s recommendation, Suntory developed a commercial proposal featuring Shirai, which the company called too new for humans to come up with.
In the commercial, Shirai uses his body to express the gentle nature of the barley tea, which contains germinated barley. Shirai shared his enthusiasm for the commercial on Twitter, writing: ChatGPT, which is a hot topic right now, came up with these ideas for me. I hope you all enjoy the drink!
This innovative use of AI to guide the creative process represents a new trend in advertising that aims to deliver fresh and unexpected content that resonates with audiences. As the advertising industry continues to evolve, we can expect to see more creative experimentation that utilizes AI tools like ChatGPT.
Overall, the Suntory commercial featuring Yusuke Shirai is a testament to the innovative power of AI technology and its potential to drive creative collaboration across industries.
