Samsung Unveils SmartThings: Revolutionizing Home Technology in Europe
Samsung Electronics has announced its latest innovation in connected home technology, SmartThings, at the IFA 2023 press conference in Berlin, Germany. The company aims to enable consumers across Europe to prioritize their specific needs, such as saving energy, increasing safety, accessing entertainment, and making their daily lives more efficient. With SmartThings, users can easily connect and control multiple home and electronic devices through a single app, allowing their homes to adapt and customize to suit their needs.
As part of their commitment to enhancing the home experience, Samsung has introduced Samsung Food, an all-in-one app that caters to food enthusiasts by providing recipes, meal preparation tips, and grocery shopping capabilities. Samsung Food is now available in 104 countries and eight languages, offering users access to global nutritional knowledge and the ability to make food decisions that align with their preferences. The app will also leverage AI technology to provide personalized recipes and connect with Samsung Health to support users in reaching their health goals.
In terms of entertainment, Samsung continues to excel, having been the number one TV brand for 17 consecutive years. The company has expanded its ultra-high screen lineup with the launch of the 98-inch Neo QLED 8K and 4KQ80C, as well as plans to bring its full range of Micro LED screens to Europe by the end of the year. These screens provide stunning contrast and detail, delivering an immersive viewing experience for gaming and movies.
To celebrate Disney’s centenary, Samsung has unveiled The Frame – Disney100 Edition. This special edition features Disney-inspired design elements and comes with 100 pieces of art from various Disney divisions. Users can also display their family photos for a personalized touch.
Moreover, Samsung has introduced The Freestyle 2nd Gen, a versatile portable projector that offers a large screen experience wherever the user desires. With Smart Edge Blending and access to Samsung Gaming Hub, users can enjoy panoramic and vertical viewing experiences, along with a wide selection of games.
In addition to prioritizing consumer needs and enhancing the home experience, Samsung is also committed to sustainability. The company acknowledges that consumers are increasingly seeking technology products that save energy and reduce their environmental impact. To address these concerns, Samsung has launched SmartThings Energy, which optimizes energy consumption across devices. For example, the AI Energy power mode can reduce a washing machine’s energy usage by up to 70% by utilizing cold water instead of warm.
Furthermore, Samsung has partnered with Ocean Wise and Patagonia to tackle the issue of microfiber pollution. The Less Microfiber™ filter is an external washing machine filter that significantly reduces the emission of microplastics during washing cycles, helping to protect the oceans.
With these innovations and commitments, Samsung is revolutionizing home technology in Europe, offering consumers the ability to personalize and improve their daily lives. By prioritizing energy efficiency, entertainment, and sustainability, Samsung is delivering on its promise to connect users with the things they care about most.
