Samsung has announced a groundbreaking partnership with Google Cloud to bring the power of artificial intelligence (AI) to their Galaxy smartphones. This collaboration will enhance the photo editing and search capabilities of Samsung Galaxy devices, providing users with an even more immersive and intuitive experience.
During the Galaxy Unpacked developer conference in San Jose, Samsung unveiled their collaboration with Google Cloud, making them the first partner to integrate Google’s generative AI (GenAI) into consumer technology. Google’s GenAI, known as Gemini Pro AI, is their largest AI model to date and is already being used to power Google’s AI chatbot Bard.
With this partnership, Samsung Galaxy users will now have the opportunity to edit their photos using Google’s Gemini AI. By harnessing the power of AI, users will be able to enhance and optimize their images, making them even more visually stunning. Additionally, an AI chatbot will be integrated directly into the Galaxy smartphones, providing users with a seamless and intelligent conversational experience.
Furthermore, Samsung has further integrated Google’s search engine into their smartphones, thanks to the capabilities of Gemini AI. Users will now have the ability to circle and search within images directly on their phone screen, streamlining the search experience and making it more convenient than ever before.
The CEO of Google Cloud, Thomas Kurian, expressed his enthusiasm for the partnership, stating, With Gemini, Samsung’s developers can leverage Google Cloud’s world-class infrastructure, cutting-edge performance, and flexibility to deliver safe, reliable, and engaging generative AI-powered applications on Samsung smartphone devices. This collaboration between Samsung and Google positions them at the forefront of the AI smartphone market, giving them a significant edge over their competitors.
GlobalData analyst Emma Christy commented on the long-term impact of AI in consumer electronics, highlighting the strategic move by Samsung to partner with Google. Christy stated, Samsung partnering with Google, which has a wealth of data and experience in generative AI, is a shrewd move to put it ahead of rivals, such as Apple. While Apple has also been exploring AI capabilities, Samsung’s collaboration with Google gives them a competitive advantage in the AI smartphone market.
As AI continues to permeate various sectors, consumers are increasingly expecting on-device AI as a standard feature in their electronic devices. The integration of AI capabilities in smartphones not only enhances user experience but also brings greater security, lower latency, and lower costs for AI companies.
Looking ahead, industry experts predict that AI will become a standard consumer expectation. Research from GlobalData forecasts that by 2030, the global AI market will exceed $909 billion, with a compound annual growth rate (CAGR) of 35%. The GenAI segment is expected to be the fastest-growing, reaching a CAGR between 2022 and 2027 of 80% and amounting to a market worth of $33 billion.
In addition to the collaboration with Google Cloud, Samsung’s Galaxy S24 Ultra is powered by Qualcomm’s latest Snapdragon chips. Both Samsung and Google have expressed their intent to utilize these chips in virtual reality (VR) headsets, further solidifying their partnership in the tech industry.
Samsung’s partnership with Google Cloud marks a significant milestone in the integration of AI into consumer technology. As Galaxy smartphones harness the power of Google’s Gemini AI, users can expect to enjoy enhanced photo editing capabilities and a seamless AI chatbot experience. With AI becoming increasingly prevalent, this collaboration positions Samsung as a dominant force in the AI smartphone market.
