Samsung Electronics Co., Ltd. is set to showcase 15 innovative startups at CES 2024, the world’s largest tech show taking place from January 9-12. This will mark the highest number of startups ever featured by Samsung at the event, demonstrating the company’s commitment to supporting and promoting emerging talent in the industry. The showcase will take place at Eureka Park at the Venetian Expo in Las Vegas, the main exhibition space for startups.
CES 2024 is expected to attract over 130,000 visitors, including business executives, investors, and media representatives, providing an excellent platform for startups to assess the global market response to their projects, strengthen their business feasibility, and engage with potential investors. The C-Lab program, which was established in 2012, has been instrumental in nurturing a total of 872 startups and projects, with impressive success in raising investments, totaling $1 billion.
One of the startups to be featured at CES is Dr.Tail, an online veterinary consultation service that has collaborated with Samsung Electronics to bring its services to Samsung Smart TVs. Dr.Tail will be exhibiting at the C-Lab booths, alongside nine other startups selected and supported by the C-Lab Outside program. These startups will benefit from Samsung’s full support, including office workspaces, customized development programs, and investment opportunities.
Samsung will also be showcasing two in-house projects from the healthcare and pet-tech sectors at CES 2024. These projects have gained recognition for their innovation, marketability, and completeness. The C-Lab spin-off program, introduced in 2016, allows promising C-Lab Inside projects to be launched as fully-fledged startups, further expanding Samsung’s contribution to the startup ecosystem.
The importance of the C-Lab program has been acknowledged by the recent CES 2024 Innovation Awards. The program received one Best of Innovation Award and 22 Innovation Award Honorees, affirming Samsung’s track record of supporting successful startups. Among the startups being exhibited at the C-Lab booths, STUDIO LAB, a startup that specializes in AI-based commerce solutions, won the CES Innovation Award. Yellosis and DEEPX, two other startups, received Innovation Awards in multiple categories, showcasing their expertise in digital health and AI technology.
The Samsung C-Lab startups exhibiting at CES 2024 have been recognized for their innovative products and services, and the company aims to leverage its knowledge of winning CES Innovation Awards and entering the global market to guide these startups towards further success. With the increasing number of startups participating in CES and the growing interest from global audiences, Samsung’s showcase at the event is an excellent opportunity for the featured startups to gain visibility and establish themselves on the global stage.
