Samsung recently decided to back away from a plan to switch its in-house Internet Browser’s default search engine from Google to Bing. This came as a surprise to many, especially Google, which gets about 3 billion dollars every year from the existing deal with Samsung. While it is unclear what drove this potential switch, some believe the rapid expansion of AI technology from Microsoft could have something to do with it.
Samsung is well-known for its solutions and innovation in the technology sector. The company produces the majority of its products in-house, ensuring top-notch quality to its customers. It also has been introducing various software solutions to go along with its hardware. One of such software solutions is Samsung’s Internet Browser, which comes preloaded with Google as the default search engine.
Recent reports from The Wall Street Journal suggested that Samsung had been looking into replacing Google with Bing as the default search engine. This news shocked the Google team since they rely heavily on the 3 billion dollars in revenue gained through its Samsung partnership. After much consideration, Samsung has decided to discard the idea of using Bing as its default search engine.
It appears that Samsung is keeping in mind the implications of its decisions on the relationship with Google. They also are aware that most users of Samsung phones do not use the in-house browser, leading to concerns about the public’s perception of the move. Google has since been ramping up its efforts to implement AI-powered features to its search engine, and released its chatbot to those who were not on its waitlist.
Although Samsung stopped this internal review, they didn’t necessarily close the door on the idea of switching to Bing in the future. This leaves some wiggle room for Samsung and Bing to explore other potential collaborations. For now though, Samsung is stuck with Google as its default mobile search engine.
