Samsung is stepping up its game with Bixby, the tech giant’s version of virtual assistant technology similar to Apple’s Siri. In a recent interview with Executive Vice President Won-Joon Choi, it was revealed that Samsung is gearing up to enhance Bixby’s capabilities through a robust artificial intelligence (AI) upgrade.
The company is set to focus on generative AI and large language model (LLM) technology to empower Bixby to deliver a more advanced and efficient user experience. While the exact timeline for this AI update remains uncertain, Samsung is committed to integrating this cutting-edge technology into its range of devices.
Bixby was first introduced in 2017 and has since been integrated into various Galaxy devices, from flagship smartphones to more budget-friendly options like the A-series and Galaxy Flip. Although Bixby’s current functionalities are somewhat limited, Samsung aims to unleash the full potential of the voice assistant with this AI boost.
During Galaxy Unpacked 2023, Vice President Junho Park hinted at Samsung’s plans to delve deeper into developing new AI features for its devices. As Samsung gears up for this significant upgrade, users can anticipate a smarter, more intuitive Bixby that could revolutionize the way they interact with their devices.
As Samsung’s Bixby enters an exciting new chapter with enhanced AI capabilities, it poses a formidable challenge to competitors like Siri. With a focus on innovation and user experience, Samsung is poised to reshape the landscape of virtual assistant technology and deliver a truly seamless digital experience for its customers.
