SAG-AFTRA, the labor union that represents performers in various entertainment industries, has struck a deal with AI voice technology company Replica Studios, allowing game developers to utilize AI voices. This agreement comes amidst controversy and raises questions about the union’s stance on AI technology.
Last September, SAG-AFTRA union members voted in favor of authorizing a video game strike, citing concerns about fair wages, enhanced safety measures, and protections against exploitative uses of artificial intelligence. However, just a few months later, the union has signed an agreement with Replica Studios, permitting game developers to access top SAG-AFTRA talent for AI voice generation. This arrangement requires voice actors to give their consent and provides them with an opportunity to negotiate compensation.
SAG-AFTRA confirmed the deal, emphasizing that it allows voice actors to explore new employment opportunities for their digital voice replicas while ensuring industry-leading protections tailored to AI technology. It enables AAA video game studios and other companies collaborating with Replica to tap into the talent pool represented by SAG-AFTRA.
However, some voice actors have expressed their surprise and dissatisfaction on social media, claiming they were not aware of the agreement or any negotiations surrounding it. This discrepancy highlights the potential discord within the union regarding the use of AI technology.
Artificial intelligence has become a contentious issue in the gaming industry, with numerous companies, including Microsoft, Square Enix, and Ubisoft, showcasing their interest or entering into their own AI-related partnerships.
While SAG-AFTRA seems keen on safeguarding the rights of actors involved in film and television roles from AI technology, there appears to be a discrepancy when it comes to their voice-actor members. This situation has led some to question whether the union is truly looking out for the best interests of all its members or only a particular segment.
It is worth noting that SAG-AFTRA recently participated in an extensive film and TV strike, which also encompassed concerns about AI technology. The strike, spanning from July 14th to November 9th, 2023, aimed to address various issues within the industry.
As the debate around AI and its impact on labor and creative industries continues, it remains to be seen how unions like SAG-AFTRA will navigate the intersection of technology and workers’ rights. The Replica Studios agreement has added a new layer of complexity to this ongoing discussion, prompting further scrutiny and debate within the entertainment community.
