Apple is gearing up to unleash a wave of AI features to supercharge its Safari browser, according to leaked reports. It appears that the tech giant is set to revamp Safari with a host of new AI tools in an effort to level up its browsing experience.
One of the most notable AI features coming to Safari is the Intelligent Search tool. Drawing inspiration from Arc Browser’s Article Summarization feature, Apple is set to introduce a function that provides users with quick summaries of selected text or articles on the web. This feature, powered by Apple’s on-device AI model Ajax, is expected to enhance users’ search experience with added security measures, thanks to its integration with the existing Private Relay feature.
Additionally, Safari will reportedly introduce Web Eraser, allowing users to selectively remove unwanted content from web pages, such as ads, text, and images. This feature aims to give users more control over their browsing experience by remembering their preferences and providing options to display trimmed content or revert to the original view.
Furthermore, Apple is working on streamlining Safari’s user interface with menu and share sheet enhancements, particularly on macOS. The goal is to consolidate Safari settings and tools into a centralized menu within the browser, making it easier for users to access various features like Intelligent Browsing and content blockers.
Looking ahead to 2025, Apple is rumored to be incorporating an AI-powered Visual Lookup feature into Safari, enabling users to perform visual searches similar to Siri’s capabilities in the Photos app. However, the implementation of this feature is still under wraps, leaving its official release uncertain.
As Safari prepares to compete with other browsers in the AI arena, the potential integration of these advanced features could significantly enhance the browsing experience for users. With Safari already known for its simplicity and privacy features, the addition of AI tools could solidify its position in the browser market and attract more users seeking a secure and efficient browsing experience.
For more details on Apple’s AI-powered Safari features, stay tuned for the official unveiling at WWDC 2024.
