Roku users now have the convenience of purchasing products from Shopify merchants directly from their TV remotes. In an exciting partnership announced on Tuesday, Roku is teaming up with Shopify to give viewers the ability to interact with Roku Action Ads for Shopify merchants and make purchases seamlessly.
Roku Action Ads are advertisements that allow users to engage with the ad through their TV remotes. Users can either receive a text, scan a QR code, or make a purchase directly on their TV screens. With the integration of Shopify, users can now buy products using Roku Pay, Roku’s payments platform. Once the transaction is processed, the merchant will send an email confirmation of the order.
This collaboration aims to enhance the shopping experience for Roku users without interrupting their streaming activities. Additionally, it allows Shopify advertisers to gather more customer data and insights into purchasing trends.
Peter Hamilton, senior director of ad innovation at Roku, expressed his excitement about this groundbreaking development, saying, Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku. Roku democratizes access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants. This is a great example of Roku’s unique platform position to make advertisers unmissable across the streamer’s journey, from power on to purchase complete.
True Classic, Olly, and Ergatta are the initial brands that have partnered with Roku and Shopify for this venture. True Classic is a men’s apparel brand, Olly specializes in wellness products, and Ergatta offers a game-based connected rower.
Roku has been steadily expanding its services for Shopify merchants. In 2021, the company launched a marketing app that allows Shopify merchants to create, purchase, and measure TV streaming ad campaigns, making it the first TV streaming app available in the Shopify App Store.
This announcement follows Roku’s introduction of new ad products at the 2023 IAB NewFronts presentation, which included AI capability searches that match a brand’s message and place their ads in real time.
In another exciting development, Roku recently became the U.S. media partner for Formula E, the motorsport championship series for electric racing cars, marking its first live sports deal.
The partnership between Roku and Shopify is a significant step in revolutionizing the shopping experience for TV viewers. With the ability to make purchases seamlessly through their remotes, Roku users can enjoy a hassle-free shopping experience while indulging in their favorite shows and movies.
