Maersk is leading the way in the adoption of highly innovative and smart technologies, including the introduction of ChatGPT – a generative pre-trained transformer that utilizes revolutionary artificial intelligence language processing technology. Using ChatGPT, customers are able to ask questions in natural language and get answers instantly. This helps to ease the customer burden, creating faster, more efficient customer service experiences. In addition, ChatGPT includes built-in safety features that assist in blocking out harmful content, making it resistant from potential threats.
The innovative AI technology of ChatGPT makes a significant leap in artificial intelligence, transforming customer service and ushering disruptive yet beneficial changes. To drive this technology forward and further capitalise upon its potential, Maersk is currently utilising the AI to auto-generate FAQs and to improve search query accuracy. As the technology advances, AI code generation, software translation and intelligent chatbots have the potential to dramatically improve customer experiences.
However, this technology cannot be introduced without considering the risks and potential downsides. The risks posed range from data security threats, to identity theft and the spread of false information and disinformation. To address these risks, Maersk has released Generative AI (ChatGPT) Privacy and Cyber policy – a structured document outlining what content should be shared with the AI and how data must be collected and processed in order to be compliant and secure. This policy will help Maersk maintain the necessary safeguards and ensure their customers are adequately protected.
Holly Elwood, Chief Technology & Digital Officer at Maersk, has been a driving force for AI innovation and implementation. She is actively engaged in guiding the implementation of ChatGPT and other AI technologies, taking a responsible leadership approach. As a result of her hard work and dedication to using this technology wisely and securely, Maersk continues to reap the benefits of AI revolution.
