Reviewing Latest SaaS Trends and Strategies, Including TikTok and Milestone-Based Fundraising

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Maintaining the performance of a software-as-a-service (SaaS) business is akin to rowing a leaky boat without taking on too much water. If retention rates are not properly managed, a company is likely to sink. ChartMogul Senior Analyst, Sid Jain, recently conducted an in-depth study into the net retention rates of 2,100 SaaS companies and found that more than half of them had lower retention rates for 2022 than what had been seen in 2021. To help SaaS businesses develop a good retention rate, Jain created benchmark ranges based on a company’s annual recurring revenue (ARR). His study also included advice on focusing on the right metrics to ensure that a SaaS business has achieved product-market fit.

TikTok has become an important platform for brands of all sizes to drive engagement. Growth expert Jonathan Martinez offers actionable advice on how to create an effective short-form video strategy, breaking it down into three simple steps.

Investors are increasingly being advised that milestone-based fundraising is a better way to secure investment than simply relying on burn rates. Haje Jan Kamps suggests having good key performance indicators (KPIs) in place to demonstrate progress and make a convincing pitch for potential investors.

Unfortunately, the process may be made more difficult due to a drop in venture debt and venture capital activity. This means there is an increasingly smaller pool of investors to assess deals and evaluate the potential of a project. To complicate matters further, public market multiples have also decreased, making it difficult to realise target valuations.

TechCrunch has been nominated for two Webby Awards in the category of Best Technology Podcast, for Chain Reaction and Found respectively. The Bessemer Venture Partners’ State of the Cloud 2023 report, to be released in May, hints that investors are looking for opportunities to invest in high-growth businesses, according to Alex Wilhelm’s article in TC+. Startup founders need to stay on their toes, as investor trends can change quickly, leaving them vulnerable to market shifts.

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ChartMogul is a SaaS analytics firm that works with subscription companies to provide insights into customer and revenue data. They provide an array of data-driven services, including analytics, billing, and product rollout. Their mission is to help businesses make better decisions on how they manage their customers and revenues.

Sid Jain is a Senior Analyst with ChartMogul. He has a background in writing and music production and works to provide customers the best data insights possible. He has conducted research into large SaaS companies, including his recent research on the net retention rates of 2,100 businesses. His research helps businesses understand the current state of the industry, as well as what strategies they should employ to increase retention and stay afloat.

Jonathan Martinez is a growth expert and the founder of Emergemedia, a content marketing agency. Martinez has an extensive background in search engine optimization, website design, and content marketing campaigns. He has created a variety of courses and written about content strategies for TikTok and other social media sites.

Haje Jan Kamps is a writer, consultant, and entrepreneur with experience in developing products, managing teams, and founding startups. He advocates that early-stage companies should focus on creating a set of key performance indicators (KPIs) that prove their progress toward their goals and demonstrate their capability to future investors.

Jeremy Abelson and Jacob Sonnenberg are partners at Irving Investors, a venture capital firm committed to pushing the boundaries of innovation. Abelson and Sonnenberg recently highlighted the drop in venture capital and venture debt activity and its impact on fundraising and exit opportunities. They believe companies will have more success looking for pilots and clients, rather than waiting for the public market multiples to return.

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